Curlsmith Hold Me Softly Style Balm is a soft hold styling cream that enhances curls and waves achieving a natural, romantic look. Because of its soft hold, it does not create a cast around the hair, keeping it soft throughout the drying process. The difference between the Balm, the Souffle and the Fixer is mainly in their textures and hold level: the Balm is a soft hold cream, the Souffle is a medium hold gel, the Fixer is a strong hold gel.