• Eco and Vegan Friendly • Cruelty Free • Salon Quality• #1 Selling Natural Hair Care Line in the United States • Since 1979.

Giovanni® was the first full-range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the United States Natural Products Industry according to SPINS®. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.